On page optimization

ONPAGE OPTIMIZATION

On-page optimization is the process of enhancing our webpage in all the aspect to make it optimized

so that it will be easier to be crawled by Google and to make it user-friendly and understandable.

It is done on various steps and procedures.refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Examples of this include measures to optimize the content or improve the meta description and title tags. Conversely, off-page SEO refers to links and other signals.

List of important on-page factors:

1. Title Optimization 
2. Meta Description
3. h1 and h2 optimization
4. Content Optimization
5. Anchor Optimization
6. Keyword optimization

TITLE OPTIMIZATION

 The Title forms it’s important that you write descriptive and engaging Title tags.

the title should be of 3 or more words.a small title will be one with good appearance but it should not be much shorter 

because google will not be able to crawl anything from the title to know about the website.

 For search engines and social place.

The title should not be written in full capital letters which in turn increases the pixel width.

the pixel width limit is 512 pixels. Its should be the range of 55-60 character and not grammatical errors Title tags are displayed as the clickable headline on the search engine results page after performing a search query.

META DESCRIPTION 

It is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page's content.

In 155 characters a tag in HTML which summarize a post's content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on-page SEO 

h1 and h2 optimization 

Google shows its content in h1 tag as a title the absence of SEO title.

SANDBOX is the temporary storage where confusing which gets crawled are saved. The website that is stored in the sandbox will not be ranked.

The presence of more than one h1 in one page will create confusion and google will move our site to

the sandbox.

If h1 tag has no heading then Google goes to h2 tag. And shows heading in h2 tag as the title.

CONTENT OPTIMIZATION 

Google prefers short titles or words it is easy to understand Google and it is user-friendly. will be done to measure the ease of reading our content and if we score higher, it indicates that our content is more effective.
Readability

KEYWORD OPTIMIZATION 

It is the percentage of keyword occurrence in content. Focusing keyword in the starting of content helps to improve page rank. For a large paragraph, giving focusing keyword in bold letters will improve the easiness of reading. Arranging focusing keyword before a comma or a full stop will help to improve the page rank.

ANCHOR TEXT OPTIMIZATION 

Anchor text is given inside anchor tag. It is the most visible portion in content for Google while crawling. Anchor text improves the crawling of content. Don't give focusing keywords a link to another website.

IMAGE OPTIMIZATION

img tag is used to display an image. src is setting the path of the image.

 It also has the alt tag which describes the image and makes it understandable for the google. It is better to give a meaningful name as the filename of an image. Avoid the use of white space in the file name of an image. We can use hyphens in the place of white space.

You can also refer related blog about History and Evolution of SEO