Google search console tips and guidelines

GOOGLE SEARCH CONSOLE TIPS AND GUIDELINES

Introduction to Google Search Console

•  Google search console used to check indexing status and optimize visibility of       websites
• Google search console provides a controlled form of SEO

• Google Search Console is earlier known as the Webmaster Tool
• Google Search Console is a collection of tools and resources to help website owners, webmasters, web marketers and SEO professionals monitor website performance in the Google search index.

Different Methods of verification

• HTML File verification method
• HTML Tag verification method
• Google Analytic method
• Google Tag manager method
•  DNS Record method

TML File verification method

You can verify ownership of a site by uploading an HTML file to your site. Removing this HTML file from your site will cause you to lose verification for the site. HTML verification method is the recommended method by Google, other methods are alternatives

HTML Tag verification method

To verify ownership with an HTML tag, choose the HTML tag method on the verification details page for your site and follow the instructions shown. Google verify that the meta tag exists in the correct location. If Google can't find the tag, Google gives you information about the error encountered

Google Analytic method

You can verify your site using the Google Analytics tracking code associated with the site. To do this, "edit" permission for the web property is needed because the tracking code is used by that page.

Google Tag manager method

Google Tag Manager is a free tool that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website  without having to modify the code

 

DNS Record method

You can verify ownership of a property at the domain level by adding a DNS record in your domain name provider. This is to verify ownership of a property at the domain level. It is done by adding a DNS record in your domain name provider. For this, you must sign in to your domain name provider.

Features of Google Search Console

• Include information about search appearance,
•  search traffic,
•  technical status updates, 
• crawl data and additional educational resources
• It helps in submitting and checking of sitemaps.
• Reports and errors of websites seen in the search console.

Site maps

An XML sitemap is a type of list marked up with XML so that search engines can easily consume information about the URLs that make up a site. It's a way of asking the search engines to crawl and index the pages listed

You can also refer related blog about On Page Optimization

On page optimization

ONPAGE OPTIMIZATION

On-page optimization is the process of enhancing our webpage in all the aspect to make it optimized

so that it will be easier to be crawled by Google and to make it user-friendly and understandable.

It is done on various steps and procedures.refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Examples of this include measures to optimize the content or improve the meta description and title tags. Conversely, off-page SEO refers to links and other signals.

List of important on-page factors:

1. Title Optimization 
2. Meta Description
3. h1 and h2 optimization
4. Content Optimization
5. Anchor Optimization
6. Keyword optimization

TITLE OPTIMIZATION

 The Title forms it’s important that you write descriptive and engaging Title tags.

the title should be of 3 or more words.a small title will be one with good appearance but it should not be much shorter 

because google will not be able to crawl anything from the title to know about the website.

 For search engines and social place.

The title should not be written in full capital letters which in turn increases the pixel width.

the pixel width limit is 512 pixels. Its should be the range of 55-60 character and not grammatical errors Title tags are displayed as the clickable headline on the search engine results page after performing a search query.

META DESCRIPTION 

It is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page's content.

In 155 characters a tag in HTML which summarize a post's content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on-page SEO 

h1 and h2 optimization 

Google shows its content in h1 tag as a title the absence of SEO title.

SANDBOX is the temporary storage where confusing which gets crawled are saved. The website that is stored in the sandbox will not be ranked.

The presence of more than one h1 in one page will create confusion and google will move our site to

the sandbox.

If h1 tag has no heading then Google goes to h2 tag. And shows heading in h2 tag as the title.

CONTENT OPTIMIZATION 

Google prefers short titles or words it is easy to understand Google and it is user-friendly. will be done to measure the ease of reading our content and if we score higher, it indicates that our content is more effective.
Readability

KEYWORD OPTIMIZATION 

It is the percentage of keyword occurrence in content. Focusing keyword in the starting of content helps to improve page rank. For a large paragraph, giving focusing keyword in bold letters will improve the easiness of reading. Arranging focusing keyword before a comma or a full stop will help to improve the page rank.

ANCHOR TEXT OPTIMIZATION 

Anchor text is given inside anchor tag. It is the most visible portion in content for Google while crawling. Anchor text improves the crawling of content. Don't give focusing keywords a link to another website.

IMAGE OPTIMIZATION

img tag is used to display an image. src is setting the path of the image.

 It also has the alt tag which describes the image and makes it understandable for the google. It is better to give a meaningful name as the filename of an image. Avoid the use of white space in the file name of an image. We can use hyphens in the place of white space.

You can also refer related blog about History and Evolution of SEO

History and Evaluation of SEO | Thabshir TU SEO

HISTORY AND EVALUATION OF SEO

A difficult problem with writing a history of Search Engine Optimization (SEO) is the obscure etiology of its birth. By default, the term search engine optimization implies a relevant history must e considered after the development of search engines.

During the beginning of Google, It was noticed during the world trade center attack that people were not able to tp get the required information about the incidents from google, it wasn't a quality assured service. It came under discussion and they found out google's algorithm was not able to crawl the appropriate website and store it in the cache in order to provide to the users using a way of indexing whenever they request. It came under discussion and they found out google's algorithm was not able to crawl the appropriate website and store it in the cache in order to During the beginning of Google, It was noticed during the world trade center attack that people were not able to tp get the required information about the incidents from google, it wasn't a quality assured service. In order to make website crawlable, they found that it can only be done by the webmasters. This method of performing modifications on the site is called on-page optimization. Initially, a discussion was held to decide whether the guidelines to be published or not and finally a starter guide was published to the webmaster.

 provide to the users using a way of indexing whenever they request. In order to make website crawlable, they found that it can only be done by the webmasters. This method of performing modifications on the site is called on-page optimization. Initially, a discussion was held to decide whether the guidelines to be published or not and finally a starter guide was published to the webmaster.

• Adwords

Google AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. in which People can advertise their products on Google by paying and it became the main source of income.

• Pogo sticking

Pogo sticking the interaction of one site increase more than one other site that uses the same keyword .google promotes the one with more interaction.  Ranking in 2010 signals was introduced if a website shared across the social media its ranking will be increased. then they considered the social media authority value based on the interaction in social media such as reactions. If the reactions for two similar posts are the same, influential power people who reacted will be checked.

GOOGLE UPDATES

1. PANDA 
2. PENGUIN 
3. PIGEON
4. HUMMINGBIRD
5. RANK BRAIN
6. MOBILE FRIENDLY

• Google Panda update

Google Panda update During 2011 it is major change to google search result ranking algorithm. it is done against the content spam. Content spam  included different types like :

• Content duplication
• Content spinning
• Thinner pages 
• Keyword stuffing
• Low-quality publications

Content Duplication different types like which is the copying content from other sites, publishing quality fewer contents, consisting of spelling mistakes, and grammatical errors.  Content spinning  Which is the usage of the same content in different places. Thinner pages with lesser contents.  Keyword stuffing User search priority websites have seen Low-quality publications  Where the content noticed.

• PANDA 4.0

PANDA 4.0 Panda updates was done on various stages and one of the important was panda 4.0 done in 2014 in which content duplication was prohibited and it was implemented as a permanent filter.

• PENGUIN 

PENGUIN In 2012  Penguin update was done against link spam which consists of a link exchange, paid links, quality fewer links, link farming where links were exchanged inside a group, comment spamming where our links are given in comments, wiki spamming in which links were given in Wikipedia contents. All these were controlled in this update. Guest blogging was introduced where we write a blog on someone else's website and giving links there which was punishable if it goes beyond the limit. Penguin update is done in 2016 which is 4.0 where real-time implementation is done with regard to punishing and all.

• PIGEON

PIGEON  Pigeon updates is important to update that is related to local SEO. Local SEO is those who focus on marketing in a particular locality. Its procedures and steps were listed in this updation.

• HUMMINGBIRD

HUMMINGBIRD Update was the first major updates to google's search algorithm since 2010. which focused on giving deep info by analyzing the feedback given by the users.If we search for a particular thing.

• RANK BRAIN 

RANK BRAIN In 2015, they introduced Rank Brain which was the upgraded version of hummingbird updation. It is an AI used to help process Google search queries. Rank Brain uses artificial intelligence to  embed a vast amount of written language into mathematical entities

• MOBILE GEDDON

MOBILE GEDDON Mobile geddon was implemented in 2015 where a mobile-friendly environment became important for ranking. Its second updation was in 2016, where it was strictly implemented.

• Some of the smaller updates are:

• ParkedDomain update in 2012, where blocking a website came into discussion and further actions were taken

• Pirate update: works on the basis of Digital Media Copyright Act in which usage of someone else's media on our website became punishable.

• ExactMatchDomain: in 2012, which took action against websites in keyword name and stays idle for a long time

• Medic update: was done in 2018 with respect to the health and wellness related website which was a value-based update

• Bracket update: It is  In 2017, bracket update was done to control the review manipulations done by the webmasters