History and Evaluation of SEO | Thabshir TU SEO

HISTORY AND EVALUATION OF SEO

A difficult problem with writing a history of Search Engine Optimization (SEO) is the obscure etiology of its birth. By default, the term search engine optimization implies a relevant history must e considered after the development of search engines.

During the beginning of Google, It was noticed during the world trade center attack that people were not able to tp get the required information about the incidents from google, it wasn't a quality assured service. It came under discussion and they found out google's algorithm was not able to crawl the appropriate website and store it in the cache in order to provide to the users using a way of indexing whenever they request. It came under discussion and they found out google's algorithm was not able to crawl the appropriate website and store it in the cache in order to During the beginning of Google, It was noticed during the world trade center attack that people were not able to tp get the required information about the incidents from google, it wasn't a quality assured service. In order to make website crawlable, they found that it can only be done by the webmasters. This method of performing modifications on the site is called on-page optimization. Initially, a discussion was held to decide whether the guidelines to be published or not and finally a starter guide was published to the webmaster.

 provide to the users using a way of indexing whenever they request. In order to make website crawlable, they found that it can only be done by the webmasters. This method of performing modifications on the site is called on-page optimization. Initially, a discussion was held to decide whether the guidelines to be published or not and finally a starter guide was published to the webmaster.

• Adwords

Google AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. in which People can advertise their products on Google by paying and it became the main source of income.

• Pogo sticking

Pogo sticking the interaction of one site increase more than one other site that uses the same keyword .google promotes the one with more interaction.  Ranking in 2010 signals was introduced if a website shared across the social media its ranking will be increased. then they considered the social media authority value based on the interaction in social media such as reactions. If the reactions for two similar posts are the same, influential power people who reacted will be checked.

GOOGLE UPDATES

1. PANDA 
2. PENGUIN 
3. PIGEON
4. HUMMINGBIRD
5. RANK BRAIN
6. MOBILE FRIENDLY

• Google Panda update

Google Panda update During 2011 it is major change to google search result ranking algorithm. it is done against the content spam. Content spam  included different types like :

• Content duplication
• Content spinning
• Thinner pages 
• Keyword stuffing
• Low-quality publications

Content Duplication different types like which is the copying content from other sites, publishing quality fewer contents, consisting of spelling mistakes, and grammatical errors.  Content spinning  Which is the usage of the same content in different places. Thinner pages with lesser contents.  Keyword stuffing User search priority websites have seen Low-quality publications  Where the content noticed.

• PANDA 4.0

PANDA 4.0 Panda updates was done on various stages and one of the important was panda 4.0 done in 2014 in which content duplication was prohibited and it was implemented as a permanent filter.

• PENGUIN 

PENGUIN In 2012  Penguin update was done against link spam which consists of a link exchange, paid links, quality fewer links, link farming where links were exchanged inside a group, comment spamming where our links are given in comments, wiki spamming in which links were given in Wikipedia contents. All these were controlled in this update. Guest blogging was introduced where we write a blog on someone else's website and giving links there which was punishable if it goes beyond the limit. Penguin update is done in 2016 which is 4.0 where real-time implementation is done with regard to punishing and all.

• PIGEON

PIGEON  Pigeon updates is important to update that is related to local SEO. Local SEO is those who focus on marketing in a particular locality. Its procedures and steps were listed in this updation.

• HUMMINGBIRD

HUMMINGBIRD Update was the first major updates to google's search algorithm since 2010. which focused on giving deep info by analyzing the feedback given by the users.If we search for a particular thing.

• RANK BRAIN 

RANK BRAIN In 2015, they introduced Rank Brain which was the upgraded version of hummingbird updation. It is an AI used to help process Google search queries. Rank Brain uses artificial intelligence to  embed a vast amount of written language into mathematical entities

• MOBILE GEDDON

MOBILE GEDDON Mobile geddon was implemented in 2015 where a mobile-friendly environment became important for ranking. Its second updation was in 2016, where it was strictly implemented.

• Some of the smaller updates are:

• ParkedDomain update in 2012, where blocking a website came into discussion and further actions were taken

• Pirate update: works on the basis of Digital Media Copyright Act in which usage of someone else's media on our website became punishable.

• ExactMatchDomain: in 2012, which took action against websites in keyword name and stays idle for a long time

• Medic update: was done in 2018 with respect to the health and wellness related website which was a value-based update

• Bracket update: It is  In 2017, bracket update was done to control the review manipulations done by the webmasters